In the not too distant past, Google Adsense was the darling of the Internet Marketing World. Newbies jumped on board the Adsense bandwagon thinking they would make money fast and be holding up big checks like Shoemoney. Then, after a few weeks getting just a few cents for their clicks, they then become discouraged and screamed to everyone who would read their rants that Adsense won’t make you money anymore.
The truth is, there are many of us who are ending up with good checks with Google Adsense. Making money with Adsense requires a little more than just throwing up a blog, scraping content and adding your Adsense code. In a Nutshell, Adsense is still one of the easy ways to make cash online. Here’s some Pro techniques that will help increase your check from Google.
First off, take a long hard look at the site where you have Adsense. Is your site targeted to one niche? I find it really humurous sometimes when so called Internet Marketer say you can’t make any money with Adsense. I usually check out their site and see that it isn’t optimized for any keyword that advertisers would be bidding on. Or, what advertisers that are bidding are bidding a nickel per hit. The lack of a focused website is one of the biggest reasons Webmasters don’t make bank with Google Adsense.
For Google Adsense to give you the highest paying ads, your site has to be very targeted to a keyword. For instance, if you have articles on a website discussing everything from how green the grass is today to how sloppy your kids teacher dressed, Google won’t give you the highest paying ads. What’s more, the ones you do get probably won’t be targeted to your audience because the Adsense bot is having difficulty trying to make a decision as to what your web site is about.
You can start taking notes now. For example, let’s say you started a blog about chicken wings. This website is all about chicken wings and nothing else. You have articles about Hot Wings, Barbecue Chicken Wings, Wing Sauce Recipes, How to cook Chicken Wings, etc. Now if you’ve done your on-page SEO properly, the Adsense bot will know that you site is all about Chicken Wings. You’ll get the highest paying ads related to cooking chicken or even chicken wings their self. Plus, when you have visitors to your site, they’re going to click on those Adsense ads if they want more information about chicken wings.
Still yet, another humorous statemetn is when a noob says he’s getting a steady stream of traffic from Stumble Upon or Digg, but he isn’t getting any clicks? It’s no secret to most of us that Social Traffic doesnt convert. Traffic from Social Sites are just reading about crap while they should be working. There’s an old saying in Internet Marketing that goes like this. Readers don’t click ads and Clickers don’t read!
Google traffic is what drives Adsense clicks. If your website is niche focused and you have your site ranking well for its keywords, then when organic traffic from Google arrives, they’ll be clicking ads. They’re searching for information and they found it on your site. Your site has a bunch of Adsense ads about what they’re looking for. They are there to find information and they will click ads!
Another trick is to have some vague or long drawn out post. If someone is looking for a recipe on Chicken Wings with Cheese Fritters and you have an article by the same name, they’ll be reading that article. But if that article is really long and boring and says very little about Chicken Wings with Cheese Fritters, they’ll get bored and start looking around your site. That’s when they’ll see an Adsense block with an ad for a sure fire, can’t miss Chicken Wing with Cheese Fritter recipe and click on it. Solving all the problems of your readers isn’t in your best interest, not if you want Adsense clicks!
That’s it for now. I’ll let you think about what I just said. Meanwhile, go look at your site and see where you can improve it. Get it focused on one niche. Forget about having a website covering too many subjects. That will only get you those five cent clicks, if you even get those!
