Mobile advertising is a form of marketing that is growing across the country- and around the world for that matter. Briefly, mobile advertising is a form of advertising where business owners can stay in touch with their customers via text message, and notify them of contests, discounts, or upcoming events they should be aware of.
By texting in a keyword, customers opt into this type of mobile advertising, also called SMS advertising. Once they have done this, their cell phone number is stored and the advertiser can send text messages periodically to the customer.
This type of technology is also what is used for contests and to vote on popular TV shows such as “Dancing With the Stars” and “American Idol”. Charities are also using SMS text messaging to collect donations, for example this was popular after the earthquake in Haiti. Because of events like these, people have become much more aware of the full capabilities of SMS mobile advertising.
What makes SMS advertising so powerful for the advertiser is that it is specifically targeted to customers who are interested in hearing the message. It is particularly effective for local entertainment, such as restaurants. Service providers such as hair dressers and doctors have also found success using SMS advertising strategies to remind customers of appointments or special events. Really any business that has repeat customers will benefit from using SMS mobile advertising.
Because text message mobile advertising is opt-in, it cannot replace other forms of promotion for the small business owner. But it is an excellent addition to a company’s marketing strategy and a great way to stay in touch and maintain a relationship with existing customers.
It will be exciting to see the various ways that SMS mobile advertising is used by different business models in the future. For now, it is an excellent way for the creative small business owner to stand above the crowd among his competitors.
Make sure to stop by SmallBusinessMobileAdvertising.com to get many more resources about how small businesses can use mobile phone advertising to increase their profits. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).
